Many of you (especially those of you I personally work with) are building an e-learning business using our software and services as part of the solution.

Of course, once you build your product, you have to let people know about it, and that’s where marketing comes in. I am no marketing genius mind you (which is why we hire professionals to do that job), but I am always ‘tinkering’ around with is (as I find it quite fascinating), and consequently, I have found this article very interesting reading - I think it may give you some ideas to get started:

http://successfulsoftware.net/2007/05/07/promoting-your-software-part-1/